Emerson’s — The most delicate of rebrands

Working with BrandAid, we created a new tone of voice to go with the redesign, as part of the opening of the new state-of-the-art brewery. It was a delicate matter, moving things forward without alienating the loyal followers of this much-loved Dunedin brewery. The large project is ongoing, as we write ads, labels, signage, web copy, and anything else that's needed.