Smiths City — Press

There’s something extra-trustworthy about the service you get at Smiths City. They’ll say things you really don’t expect sales people to say. For example, they’ll down sell you, if they think the expensive product isn’t what you really need.

So, we created a tone of voice that was as ‘disarmingly honest’ as the service. We wrote hundreds of press ads over a couple of years. A selection are below, and a few Christmas themed ads over here.